What belongs on a craft business website?

Your website is more than a business card

Most customers check your website first and call afterwards. What they see there decides whether they get in touch or move on to the next company.

The checklist

1. What you do, in plain words. Say what work you take on and which region you cover.
2. Photos of your own work. Five good photos of real projects beat twenty stock images.
3. Reviews. A few lines from happy customers, with their town.
4. One clear button. Call or send a request, always visible.
5. Working area. List the towns you cover; it helps in Google too.
6. Price guidance. No full rate card needed, just a direction.

Where it usually goes wrong

Too much text, too few images and a contact form with ten fields. Keep the form short: name, phone, job. Ask the rest later.

Next step

Send requests straight through to your quotes and scheduling, so a request never sits forgotten in a mailbox.