How to get found locally in Google

Start with your working area

Google mostly shows businesses close to the searcher. Name the towns you work in on your website, and give the biggest ones their own page when you work there often.

Four steps with the most impact

1. Complete your business profile. Opening hours, phone number, photos and the right category.
2. Ask for reviews. Ask after every job. A short link in your invoice works best.
3. A page per service. One page per job you do often, in the words customers use themselves.
4. A fast website. Slow pages cost you positions and customers.

What to skip

Hidden keyword tricks and bought links. They no longer work and cost you rankings later.