Writing a quote clients sign straight away
Structure, tone and follow-up for a quote that does not disappear in a drawer.
Vakmeister team28 July 20264 min read
The structure
A good quote is short and clear:
- What you will do, step by step.
- What it costs, split per part.
- When you can start.
- What the client arranges themselves.
Tone
Write the way you speak. No jargon the client does not know, no small print hiding the important part.
Offer a choice
Give two or three options: basic, complete and extended. Clients then choose between options instead of between you and another company.
Follow up
Call after three days. Most jobs go to the company that calls back first.
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